Pantone has revealed the highly anticipated 2023 color of year, Viva Magenta 18-1750. Belonging to the family of Red the brand new color is “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Pantone color consultancy has stated the color to be powerful and empowering. Leatrice Eiseman, Executive Director, Pantone Color Institute states,
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
The color was unveiled at Artechouse in Miami Beach on December 1st 2022 offering first look at the exhibition, “Magentaverse”. The venue for technology-forward experiential art has curated an immersive experience to celebrate Pantone color of the year 2023. The world awaits how this color will be incorporated into various design verticals and niches to make it consumable for their audiences.
